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TARGET OBJECTIVE : Settling on an objective is the first step in creating your promotion. We have compiled, for your benefit, a comprehensive list for you to start focusing on the objectives that most closely match your specific situation.
	Motivating salespeople		Improving staff morale
	Encouraging more frequent use of product		Helping consumers correctly use products
	Promoting brand recognition		Introducing new products/ services
	Developing corporate image		Improving client relations
	Introducing new salespeople		Announcing new packaging
	Inviting people to a cocktail party		Welcoming new employees/ members
	Promoting safety		Promoting new facilities
	Attracting new generation of buyers		Increasing tradeshow traffic
	Enhancing advertising in other media		Announcing special sale
	Announcing name		Others
TARGET GROUP : Who do you want to target? One campaign rarely influences everybody and one specialty advertising product may not necessarily hit the target for all groups, though many do have universal appeal...
	Present clients		Prospective clients
	VIPs		Branch offices
	Employees		Reps
	Adults		Teenagers
	Children		Senior citizens
	Men		Women
	Salespeople		Others
SCOPE : How wide an area do you want to reach?
	Local		Regional
	National		International
THEME : This is not the same as objective. Your objective may be to increase sales, but you may choose a special Christmas bonus as the theme.
	New Year´s Day		Valentine´s Day
	St. Patrick´s Day		Easter
	Labour Day		Thanksgiving
	Christmas/Chanukah		Client Anniversary
	Victoria Day (Canada)		Secretary´s Day
	Company Anniversary
DISTRIBUTION : How will you get your promotional items into the hands of your target audience?
	Handed directly to client by salespeople		Handed to visitors at tradeshow
	Shipped to client		Given free at time of purchase
	Given to sales people by sales manager as incentive		Presented to visitors by receptionist
PACKAGING :
	Bulk		Individually wrapped
	Gift wrapped		Tagged
ABOUT YOU :
Name		EMail
Telephone		Event Date